Technology Partners

The Ecosystem of Best In Class Account-Based Solutions

Use the tools you already love to extend the capabilities of the RollWorks Account-Based Platform

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Meet RollWorks’ Technology Partners

RollWorks believes that to be a true platform, and to provide the most comprehensive solution set to the market, we need to partner with leading marketing technologies. Our vision: An Ecosystem friendly Account Based Data Platform that complements and improves existing products in the broader market rather than rip and replace them.
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RollWorks + HubSpot Integration

Connect HubSpot Audiences to create an efficient end-to-end account-based solution.

Description


Now B2B companies of any size can execute ABM at scale using HubSpot data.
Using the RollWorks + HubSpot integration makes it even easier to be more account-based.

The integration is activated through HubSpot’s certified RollWorks ABM app, a bidirectional data connector and the only app certified to an ABM provider, that helps Marketing and Sales teams put ABM in action by importing dynamic HubSpot CRM audiences to RollWorks, identifying and engaging high priority target accounts through full funnel digital advertising and exporting the performance data back to HubSpot.

Additionally, with RollWorks Sales Insights for HubSpot, you can identify accounts spiking in engagement and alert your sales teams for outreach.

Key Benefits:
RollWorks allows you to easily convert your target account lists into dynamic prioritized known and unknown target audiences based on fit, intent and engagement signals, engage them through personalized digital ads and export performance metrics and account-level data back to HubSpot:

  • Identify
    • Dynamically sync HubSpot contact lists and segment contacts into target accounts
    • Augment HubSpot company lists with RollWorks machine learning-based scoring and prioritization 
    • Use Sales Insights to identify accounts spiking in engagement
  • Engage
    • Target known and unknown contacts with digital ads
    • Prioritize in-market accounts with digital ads
    • Leverage Sales Insights to alert sales teams of spiking accounts with contact-level details so they can prioritize and personalize outreach
  • Measure
    • View account-level advertising and website engagement metrics, and account list, group and Journey Stage membership from RollWorks in HubSpot and activate against that data in HubSpot
    • Create custom reports and/or dashboards to align marketing and sales teams on performance against target accounts
    • With Sales Insights, access Journey Events within HubSpot for a timeline of engagement activities and intent throughout the account buying journey

Join over 500 customers who have leveraged the RollWorks and HubSpot integration to power their account-based strategies.

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Interested in becoming a RollWorks partner? We’ve combined forces with some of the best software companies and marketing agencies around to provide even more value to our customers and to drive mutual demand. Reach out today to learn more.

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Staisey Divorski, VP Marketing

RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach.

Staisey Divorski, VP Marketing

Partner blogs

RollWorks x HubSpot

Use your HubSpot data to power your ABM programs through the RollWorks Account-Based Platform.

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RollWorks x LinkedIn

Use a single platform to identify target accounts, engage them across ad channels, and optimize based on performance.

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RollWorks x Marketo

Discover and engage known and unknown buyers with Marketo and RollWorks.

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RollWorks x Bombora

Combine Account Fit with Account Intent data to prioritize the right accounts.

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The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.

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