Technology Partners

The Ecosystem of Best In Class Account-Based Solutions

Use the tools you already love to extend the capabilities of the RollWorks Account-Based Platform

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Meet RollWorks’ Technology Partners

RollWorks believes that to be a true platform, and to provide the most comprehensive solution set to the market, we need to partner with leading marketing technologies. Our vision: An Ecosystem friendly Account Based Data Platform that complements and improves existing products in the broader market rather than rip and replace them.
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Traction Complete

Helping RevOps teams automatically cleanse, connect, and orchestrate data in Salesforce. Book a demo of our suite of data management apps. Trusted by 3,500+ RevOps leaders.

Description

Traction Complete offers a suite of Salesforce apps that streamlines Revenue Operations (RevOps) and drives growth. From advanced lead management and data cleansing automations to account hierarchies and relationship mapping, Traction Complete’s solutions help you keep your data connected and teams aligned.

Features:
  • Automatically map account hierarchies in Salesforce to visualize and connect complex relationships between parent companies and subsidiaries.
  • Route new opportunities to the right sales teams based on key account data and custom objects for faster and more accurate sales engagement. 
  • Automatically detect and eliminate duplicate Salesforce records to improve data accuracy and sales efficiency. 

Benefits
  • Maximize cross-sell and upsell potential. Complete Hierarchies offers a 360 degree view of account hierarchies, including parent and subsidiary relationships, letting your team identify expansion opportunities across departments or business units and act on them.
  • Increased agility and revenue with advanced routing. Complete Lead’s automation engine lets you route any object in Salesforce. This allows for unique business data to influence your routing decisions and ensures you align leads, opportunities, and cases to the right team.
  • Improved data integrity. Proactive and reactive data cleansing ensures that all yoru data is accurate, deduplicated, and up-to-date, reducing manual errors from data entry and allowing sales reps to focus on selling rather than data chores.

How to use RollWorks data with Traction Complete:
RollWorks syncs data back to custom objects related to the account, contact, and lead objects in Salesforce.  The most commonly used data in reporting and automation is:
  • Account: Journey Stage, Page Views, Unique Visitors, and Keyword Intent
  • Contact and Lead: Ad Clicks, Page Views

For a full list of RollWorks data that can be used in Traction Complete, please refer to this Help Center article.

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  • Meet Complete Hierarchies, the leading hierarchy management solution for Salesforce. ✔️ Automatically visualize account hierarchies in Salesforce ✔️ Understand your largest customers & uncover opportunities for growth ✔️ Accelerate GTM planning with custom hierarchies & roll-up reporting ✔️ Prevent rep conflicts & commission splits
  • Speed up, sell more, and keep revenue teams in sync with the most flexible matching and routing solution for Salesforce.

Resources

Complete Influence

Get complete visibility into corporate structures. Plan account strategies effectively to help your sales team increase win rates and shorten sales cycles.

Complete Clean

Streamline data cleanup in Salesforce by detecting and mass merging duplicates.

Complete Leads

Respond faster than the competition with automated matching and assignment flows in Salesforce. Don’t stop there, automate all your data management flows with the most flexible and scalable automation engine on the market.

Complete Hierarchies

Boost GTM teams’ decision-making and sales strategies. Automate account hierarchy creation and management in Salesforce for enhanced visibility and smarter selling.

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Join our Partner Ecosystem

Interested in becoming a RollWorks partner? We’ve combined forces with some of the best software companies and marketing agencies around to provide even more value to our customers and to drive mutual demand. Reach out today to learn more.

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Staisey Divorski, VP Marketing

RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach.

Staisey Divorski, VP Marketing

Partner blogs

RollWorks x HubSpot

Use your HubSpot data to power your ABM programs through the RollWorks Account-Based Platform.

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RollWorks x LinkedIn

Use a single platform to identify target accounts, engage them across ad channels, and optimize based on performance.

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RollWorks x Marketo

Discover and engage known and unknown buyers with Marketo and RollWorks.

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RollWorks x Bombora

Combine Account Fit with Account Intent data to prioritize the right accounts.

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The account-based platform proven to deliver over 5x the ROI compared to other ABM vendors.

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